Consumers want to know more about agricultural production practices and the services ag retailers provide. Register for this industry-critical workshop to learn a three-step process to package your knowledge and company's value proposition in a way that engages consumers and empowers participating leaders.
Peer-reviewed and published research shows that communicating with shared values is 3-5 times more important in building trust than providing facts or information alone. This Engage training, sponsored by Corteva Agriscience, goes beyond traditional message training – it gets to the core of what matters to consumers: shared values communication principles.
From executives to sales and communications staff, this training is for all employees.
Mary Hartney, President of ARA member company Florida Fertilizer & Agrichemical Association participated in the first program and said: "I wish I had an opportunity to take a training like this 20 years ago."