2020 Industryconference Focusheader

2020 Industry Conference

Are you ready to FOCUS on the future of the agriculture industry? The theme of this year's OABA Industry Conference is Focus 2020. In an ever-changing business landscape, this year’s conference will look forward into 2020 and beyond to the opportunities and challenges on the horizon, guided by the industry’s leading experts. 

The 2020 Industry Conference boasts an outstanding line-up of speakers, including Shirley Brooks-Jones as the Industry Dinner speaker. Two conference enhancements are available to attendees this year: the Safety & Risk Management Pre-event Day on January 29 and the AMP'T leadership program on January 31. Exhibitor and sponsorship opportunities are available to companies for added promotional opportunity in 2020. 

Click here to download the Industry Conference guide.


Event Details

  • Date: January 29-31, 2020
    • Safety & Risk Management Pre-event Day: January 29, 1 p.m. - 5 p.m. (additional details below)
    • Welcome Reception: January 29, 5:30 p.m.
    • AMP'T Program: January 31 (additional details below)
  • Location: Renaissance Columbus Westerville-Polaris Hotel, 409 Altair Parkway, Westerville, OH 43082


Session topics include economic outlook, trade, blockchain technology, innovating in turbulent times, ethanol industry outlook, soil health and recovery, cover crops, weeds, insects, specialty and alternative crops, alternative nutrient resource management, transportation, workplace safety, and much more. Click here to download the agenda. Updated January 8. Speakers and sessions are subject to change. 

Want more detail? Click here to view the agenda via the online app, with access to session descriptions. Use the top navigation to view each day; click on the session to view more details. 


Click here to register for the 2020 Industry Conference. Registration rates are as follows:

  • Full Conference: 
    • Member: $275 ($350 after Jan. 10)
    • Non­-Member: $425 ($500 after Jan. 10)
  • Single Day – Jan. 30:
    • Member: $195 ($215 after Jan. 10)
    • Non-Member: $250 ($275 after Jan. 10)
    • Industry Reception/Dinner-Only: $75 (member and non-member)
  • Single Day - Jan. 31:
    • Member: $135 ($150 after Jan. 10)
    • Non-Member: $150 ($200 after Jan. 10)

Cancellation Policy: All cancellations must be received no later than 14 days prior (Jan. 14, 2020) to the event to be eligible for a full refund. No refunds will be issued after that date. No shows will be invoiced. 


Hotel accommodations for the Renaissance Columbus Westerville-Polaris Hotel can be made online (click here) or by calling 1-888-236-2427 and mentioning the 2020 OABA Industry Conference. The OABA hotel block reservation deadline is Jan. 10, 2020.

Industry Dinner Speaker

Shirley Brooks-Jones

Shirley Brooks-Jones’ life was forever changed when her plane was diverted to Newfoundland, Canada on September 11th. She and her fellow passengers experienced the boundless hospitality of the locals, which in turn inspired the passengers to launch a scholarship initiative for the youth of the community. At the conference, Brooks-Jones, retired administrator and fundraiser for The Ohio State University, will share her story and inspire attendees to look for ways to give back to their own communities.


New for 2020: Safety & Risk Management Pre-Event Day

This year’s conference will expand upon the success of previous years through the addition of a new Safety & Risk Management program. Held on January 29 and open to all conference attendees, this pre-event day offers a deep dive into all aspects of safety and risk management – topics that impact all levels of agribusiness. Please indicate participation in the Safety & Risk Management program when registering. 

Event scheduled from 1:15 pm - 6 pm, followed by the Welcome Reception  Click here to download the Safety & Risk Management Day agenda.

Click here to register for the 2020 Industry Conference. 


Get AMP'T!

Once again, OABA is offering advanced leadership training during the 2020 Industry Conference through the Advancing Modern Professionals for Tomorrow Program. Building on the principles of the LAUNCH program, but open to all OABA members, the AMP'T program will help prepare emerging leaders to take the next step in their professional careers.

This year, the AMP'T Program will be held in conjunction with the 2020 Industry Conference on January 31, featuring presenters Jim Canterucci and Marlene Eick. The AMP'T program will be held from 7:30 a.m. - 2:30 p.m. Click here to download the AMP'T program agenda.


  • Included with Full Conference or Friday-only conference registration
  • Please indicate participation in AMP'T Program when registering

Click here to register for the 2020 Industry Conference. 



Click here to download the OABA Industry Conference Sponsor form. Please submit the form and a high resolution logo to nvolk@oaba.net by December 4, 2019 to be included in event promotional materials. 

Sponsorships are granted on a first-come, first serve basis - submit your form as soon as possible. Sponsors at all levels will be promoted by company name or logo in event promotional and recap materials, including website, newsletter, program and event app.

Conference Plus Sponsorship - Investment: $3,000

  • All benefits of a Conference Sponsor
  • PLUS: Company listed as one general session sponsor; opportunity to provide brief company overview before introducing session speaker
  • Only 4 available! 

Conference Sponsorship - Investment: $1,500

  • Promoted throughout conference as sponsor, including dedicated on-site signage and conference screens in the main room
  • Featured in digital application on conference sponsor header

Program Book & Digital Application - Investment: $1,000

  • Presented as sponsor with all application information, including application instructions via email and conference screens
  • Company logo on splash page and header; featured in print program as book sponsor

AT CAPACITY - Exhibitor - Investment: Member: $800; Non-member: $1,000 

  • One table display with 6-ft table and electricity (upon request)
  • One full conference admission for person staffing the exhibit

Lanyard - Investment: $1,000

  • Company logo printed on name badge lanyards that all participants receive at registration - Lanyards provided by sponsor

Breakfast Investment: $750

  • Promoted through on-site event signage at breakfast on both Jan. 30 and 31

Breakout Session - Investment: $500/session

  • Listed as one session sponsor in program (can purchase multiple sessions)
  • Opportunity to provide brief company overview before introducing session speaker

One Ask. One Investment. 365 Promotion.

Become a 2020 OABA Sustaining Sponsor.

This all-inclusive sponsorship structure allows members to select one Sustaining Sponsorship level and receive promotional opportunities at all 2020 events. Learn more at oaba.net/sponsors